Course Enrollment: PD-105 Business Skills: Marketing Your Services and Products

Optional Print Course Material: Business Skills: Marketing Your Services and Products

*Course material will only be sent to students who are registered in the course.

Marketing is the way to get the word out about your business, so that potential clients or customers will find you. As with most professionals, you may prefer to spend your time and energy doing what you do best—whether that is writing books of families’ histories, making video-biographies, or capturing oral histories for a business history—but in order to find clients, you must give adequate attention to marketing. In this course, we will present the basic methods and topics in marketing, geared toward a small business owner like a personal historian or professional genealogist. 

It is recommended that you have taken the course, Business Skills: Creating a Business, or at least have written a business plan and started a business.  

Course Length: 7 weeks